Illustrate the importance of Business Architecture in enabling Enterprise Architecture realize its full potential for the good of the enterprise. Show how BA is an important lever by which EA can align IT with business objectives and generate business value. To live up to its full potential, EA must be: business and not technology driven; be bought into by the enterprise; able to leverage the enterprise business know how and resources; and deliver demonstrable business value.
Key Takeaways:
* How to ensure EA programs and initiatives are business driven
* How to secure EA buy-in by the enterprise
* How to leverage EA to deliver demonstrable business value
